Donors Flock To $50,000 Facebook Contest To Save Endangered Frogs In Children’s Eternal Rainforest

Endangered Frogs Feared Extinct Found in Children’s Eternal Rainforest Need Prize Money to Protect Habitat


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Endangered frog species population thought extinct rediscovered in Children’s Eternal Rainforest, located in Monteverde, Costa Rica, benefits from online social networking contest.
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ST. LOUIS, Missouri (January 10, 2008) — Online social networking site Facebook.com is hosting a contest in partnership with The Case Foundation — the Causes Giving Challenge — that will award $50,000 to the non-profit organization that attracts the most individual donors over a 50-day period ending February 1, 2008. Out of over 50,000 individual registered Causes, one has been recently getting a lot of attention — the Children’s Eternal Rainforest. Only days after joining the contest, this group has rapidly risen to become the only environmental organization represented in the top 50 contest leaders.

While every group in the contest has a story to tell, the supporters of the Children’s Eternal Rainforest are particularly passionate about the prospect of winning the $50,000 grand prize. A species of tropical frog feared extinct (Lithobates vibicarius) was recently rediscovered within the Children’s Eternal Rainforest in Monteverde, Costa Rica. By participating in this contest, supporters hope to ensure the continued survival of this very rare species and continue the fight against global warming.

Award-winning environmental children’s book author and illustrator Kristin Joy Pratt-Serafini entered the Cause into the contest, anticipating the release of her latest book, The Forever Forest: Kids Save a Tropical Treasure (Dawn Publications, 2008). This true story describes how, in 1987, one class of 2nd graders in Sweden started a movement that would eventually become the largest nature private reserve in Central America.

Kristin wrote and illustrated her first book, A Walk in the Rainforest (Dawn Publications, 1992), when she was a freshman in high school. “Concern for the Children’s Eternal Rainforest inspired me to make my first book. The rainforest was a big deal in the nineties. It should still be a big deal today,” Kristin says. “It seemed natural to join this contest, and try to inspire a new generation of environmental leaders. If the Children’s Eternal Rainforest has taught me anything, it is to never underestimate the power of motivated youth. Facebook just ‘Friended’ the forest.”

The rules of the contest are simple — Facebook members click a “Join” or “Donate” button to become supporters of the Cause and contribute to its chances for winning the grand prize. The group that gets the most individual donations wins $50,000. People who haven’t yet registered for the popular site can easily create a free account to participate in the contest and help their chosen cause.

Rachel Crandell is the founder and president of the Monteverde Conservation League, U.S.: the non-profit responsible for collecting contributions to the Children’s Eternal Rainforest. “I’m very grateful for all the new donations that have been pouring in,” says Rachel. “Last year we collected just over $100,000, using traditional fundraising methods, to help preserve more rainforest and protect biodiversity. Winning the $50,000 in this online contest would be a huge help to ensure that the endangered animals endemic to the Children’s Eternal Rainforest will be protected forever.”

This contest is revealing a whole new generation of young and eager philanthropic givers who are willing to donate their time, money and attention to deserving causes such as the Children’s Eternal Rainforest. It demonstrates the power of social networking sites to make a real difference with their millions of motivated members.

The Causes Giving Challenge leader board can be found here:
http://apps.facebook.com/causes/giving

The Children’s Eternal Rainforest Cause page can be viewed here:
http://apps.facebook.com/causes/view_cause/53587

About the Children’s Eternal Rainforest
Swedish school children started a worldwide effort in 1987 by sending money to Monteverde, Costa Rica to purchase rain forest and protect its priceless natural treasures forever. Today children from 44 nations have helped The Children’s Eternal Rainforest become the largest private reserve in Central America, 54,000 acres.

To learn more about the Children’s Eternal Rainforest, please visit http://www.mclus.org.

Contact: Rachel Crandell
Tel: (314) 878-8427
Email: info@mclus.org

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